Commercials are always enjoyable to watch. The Allstate commercials are one of my favorites. They always have the most amusing commercials.For example, in this video, https://www.youtube.com/watch?v=tDT0kGlx52o, the guy claims to be an inspiring beauty blogger who leaves his hair straightener on to convince you to buy home insurance. Isn't that convincing? Along with the comedy, it provides a realistic perspective. I know I'm always worried about leaving the straightener on. The target audience consists of women who straighten their hair. I believe the author of this advertisement wants you to feel carefree because you are covered by insurance if anything goes wrong. It wishes for you to have a carefree attitude and to be free of worries. It wants you to understand that they have your back, that you are in good hands with their insurance, hence their slogan. To entice their viewers, this advertisement incorporates a humorous element. Especially with the glasses at the end, which say, "Get Allstate and be better protected from mayhem, like me." Also, that paying for the damage caused by the hair straighter will leave a mark adds a little play on words, implying that just as the damage to your house will leave a mark, so will the cost of repairs leave a mark on your bank account.
I used the same video and joyed it. You cant watch tv for 30 mins without seeing "mayhem." I like how you used the play on words example with leaving a mark, I missed that part of the video. The only advice I have is possible have a clickable link to the video on the top of your blog.
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